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Yahoo Web Marketing Tools

January 11, 2009 by  
Filed under Web Marketing

yahoo web marketing tools
What is the difference between seo and search engine marketing?

Search Engines such as Google, Yahoo, MSN, AOL and Ask are the tools

people use to find the products and services they want from the Internet.

Search Engines can present a huge numbers of results as the number of

web pages in the Internet is in the billions. If you can get your site to the

top of a search engine result, make it “search engine friendly” or get high

ranking on Google, your page views would increase dramatically and

therefore your number of customers will increase substantially as your

site becomes easier to find.

http://martingwebdesign.com/search-engine-optimisation-internet-marketing/

SEO – search engine optimisation
SEM – search engine marketing.

So the difference is the difference between optimisation of a website and marketing. This is something that should be intuitively clear.

Optimisation means include meta data in the HTML of your web page, making sure your site is indexed with the major crawlers (search engines), making sure you have a robots file that lists all relevent pages on your site that you want indexed etc. Basically site stuff.

Marketing (SEM) is where you actually spend a bit of money. And you research keywords and advertisting campaigns and spend money on getting ads / links / traffic to your site. This also involves perhaps having special landing pages etc

Needless to say the two are linked and often your marketing strategy will require some changes to your actual site so the flow is consistent from your paid advertising that someone clicks on to the site you have
(i.e. the thing a user clicks on is what they expect when they get to your site)

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