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Web Marketing Job Titles

December 30, 2008 by  
Filed under Web Marketing

web marketing job titles
What’s a job title for someone in Marketing & Communications that also manages a web site (design)?

Basically, my company refers to my job as a “Webmaster.” This job title is outdated in my opinion. I basically was hired to do the following (with the following knowledge):

– Point contact for company web site (updates, changes, additions, new site designs, project manager/lead for all things company web);
– Marketing for e-mail campaigns, web campaigns and webcasts;
– Excellent working knowledge of WC3, CSS, HTML, DHTML, JavaScript, PHP;
– Update content via CMS interface (but also manage all templates in this CMS);
– Print advertisement design (posters, postcards, magazine ads, etc. etc.);
– Interactive advertisement design (FLASH, for example);
– Product strategy from a marketing perspective.

It’s a huge mix of web design, web development, advertising, graphic design etc. and I can’t figure out what to call it :)

What do you think?

A friend of mine used to do a lot of that stuff (viral campaigns/web design/web analytics/general marketing meetings) and his job title was E-Marketing consultant.

In my experience, adding consultant to a job title implies you don’t know what to call it or that the job will have some turnover/short-term employment associated to it. I wouldn’t get too hung up on job title as long as you’re getting paid what you think is a fair amount for the work you do.

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