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San Diego Web Marketing Firms

March 30, 2010 by  
Filed under Web Marketing

san diego web marketing firms

Choosing the Right San Diego Realtor for You!

Whether buying or selling a home, it is one of the largest financial events that happens only a few times within your life. That makes choosing a realtor just as important and a crucial decision that can add to the stressful event or make it smoother and easier. So, choose your realtor as carefully as you would choose your doctor or attorney.

The first step in choosing the RIGHT realtor is to ask your friends, neighbors, acquaintances and business associates for recommendations. Ask them why they liked the realtor, what kind of service he/she provided, and would they use him/her again? Do not consider recommendations of their relatives it is doubtful that you are getting an accurate perspective on the realtor.

If you did not get several truly exemplary recommendations, then drive throughout your neighborhood and check the “for sale” signs, especially those with “Sold” stuck across them. Note the realtor names. Also, check out real estate, display and classified advertising in your newspaper and local neighborhood paper. Which realtors have the most listings? Which have the largest or most display ads with photos of the homes? Note the realtor names.

By now, you should have a good list of potential realtors. It is time to check them out. Attend at least one open house for each realtor you are considering. Observe them in action and judge their expertise. Are they professional or do they come across as a “used car salesman”? How familiar is the realtor with the property he/she is selling? After you leave, make detailed notes of your observations and how you felt about the realtor.

If you only used the recommendations of others, now check the advertising in the newspaper and neighborhood media for the realtors in which you are interested. Do the drive through of your neighborhood to see how many sold signs these realtors have. Make notes of how visible these realtors are and their marketing efforts.

Next, choose your top three realtor selections. It is better if they are from different companies, ensuring they will work harder for your business. Call all three and set appointments. For sellers, make the appointment in your home and let them know you would like an estimate of your home’s market value. For buyers, let them know you would like them to determine how much you can afford to pay for a home. Be sure they know that you are meeting with two other realtors and will not make your decision until you have met with all three.

During each interview, take detailed notes on the realtors’ presentations. Note any thoughts you have. Ask the following questions, along with any you may have:

For sellers

oHow will they sell your home? What are their marketing plans? Are they customized to your listing?

oHow many years have they been a full-time realtor? In your area? You want someone with experience, who will be giving your listing his/her full attention.

oWhat is their sales record? This includes their production level, rating, closed rate, expired rate on listings, and average time listings have been on the market before selling within the last year.

oAre they single-proprietorship realtors, work as a team, or part of a company? What prominent company are they associated with, and what resources does the firm provide the realtor that helps him/her do a better job for you?

oWhat level of technology will they use to promote your listing web sites, virtual tours, online photo galleries, and so on?

oWhat services do they provide from the time of listing your home to the end of the closing?

oWhat are their communication procedures with you from listing through closing?

oDo they provide working relationships with local inspectors, appraisers, and real estate attorneys?

oWill they help you “stage” you home for showing. This is a walk-through of the property, suggesting things that should be repaired, renovated or changed to improve your pricing for the home. It also includes things that would “show” the home better. For example, too much furniture adds a clutter affect, making rooms look smaller. The realtor may suggest storing some of your furniture until after the sale.

oHow did they arrive at the results of their marketing analysis? Ask for the actual addresses of any homes they used for comparison.

For buyers

oWhat services do they provide from the time you contract with them through the closing?

oHow many years have they been a full-time agent? In your area? You want someone with experience, who will give his/her full attention to finding you a home.

oAre they single-proprietorship realtors, work as a team, or part of a company? What prominent company are they associated with, and what resources does the firm provide the realtor that helps him/her do a better job for you?

oWhat are their communication procedures with you during your search for a home through closing?

oWhat level of technology and research methods will they use to locate potential homes for you to view?

oWhat is their production level and rating? How many satisfied buyers in the past 12 months?

oDo they provide working relationships with inspectors, appraisers, title search companies/attorneys, and real estate attorneys for contracting and the closing? Can they suggest mortgage lenders, if you need one?

oDo they network with other realtors in the area? Sometimes, such relationships may afford you a viewing before a property is “officially” listed, giving your first view.

Tell the realtors that you will make a decision and contact them in the next day or two.

After all interviews are completed, note the following:

Who gave you the most usable information?

For sellers, the market value for your home should be in similar ranges for all three realtors Note if someone is unusually high. They may be only trying to get your listing with the idea of talking your price down later. Also, drive by the homes they used for market value comparison. Which realtors compared apples to apples, and which compared apples to oranges?

For buyers, your buying potential (what you can afford to pay for a new home) should be in the same range for all three realtors. If a realtor is much higher or lower than the others, note this. You may even call him/her to inquire about the difference and how they arrived at the amount?

Who answered your questions with genuine sincerity?

Who genuinely appeared most excited about your home and its sale?

Who truly listened, and who did not?

Which realtor seemed to be the best fit for you?

Choosing a poor realtor can turn an already stressful event into a nightmare with ramifications that you must live with for years to come. Choosing the right realtor can make the experience a dream come true and a totally satisfying event. Selling or buying a home is stressful enough. Be sure you do not choose a realtor that is going to add to that stress.

About the Author

John Harris is an expert researcher and writer on real estate topics such as economics, credit improvement tips, home selling advice and home buying preparations. For more information please visit Encinitas Realtors

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