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Some Social Networking Tips for Business

July 17, 2010 by  
Filed under Social Networking Tips

Associations and trade organizations are great places to meet individuals. Usually organizations have a common theme, and it is an understood implication that all members participate to improve themselves and their businesses.

Whether it is a chamber of commerce or a trade association, members have common problems, issues and concerns. By sharing issues and resolutions, members can benefit by the experience of others. Many business owners participate in organizations, not only to network, but also to hopefully circumvent some of the pitfalls encountered by other small businesses–learning from others.

Networking Tips.
Many trade organizations provide forums for networking. In some cases, these might be private online newsgroups, casual meetings, or even professional events with speakers. In order to take full advantage of these networking opportunities consider these tips.

Who You Know.
It is often not who you know, but who they know. I can’t tell you the number of times I’ve seen someone put-off someone who is clearly a beginner only to learn that the “beginner” is the brother or friend of a contact they’ve been trying to meet for weeks.

Honesty.
Be honest. Pretending to be something that you are not, or implying you can deliver a product or service that is outside of your abilities, will foster an environment of distrust and potentially harm your reputation. Keep in mind that networking is viral? Vital? And if promises are not kept, word will spread. Establishing yourself and firm as an honest, reputable company.

Professional.
Keep conversations to strictly business subjects. In a business environment, it is important to focus on safe non-emotional topics. The last thing you want to do is alienate or offend a potential client because of an outspoken view on a controversial topic. There is a time and a place for everything and discussing political views or cultural issues is not a generally accepted business topic. Bearing that in mind, it is also important to be aware and sensitive to cultural differences. The Internet has opened doors to a global market and respecting cultural differences is critical to establishing strong business relationships in the global marketplace.

Socialize.
Now is not the time to be a wallflower. Whether you participate in social business events, or monitor trade forums, it is critical that you participate. Participation will help you distinguish yourself in your industry. Attempt to remember individual personal details and foster introductions among others in the industry.

Positive.
Stay positive. It sounds simple, but it will really impact how others view you. If you are constantly negative and pointing out the flaws in others, it will reflect on how others view you. Presenting the best and positive business experiences will enhance your image.

Help.
Provide genuine assistance to others. Whether or not they are able to reciprocate, networking is viral? Vital. Helping others will establish you as a useful member of your business community and will endear you to others. If you are unable to help an individual, attempt to refer them to someone who can.

Research
A little research goes a long way. Be sure to research people and companies in your business community. Knowing their common goals and interests will build topics for discussions.

Acknowledging the need to connect with others to grow and expand a business may seem like common sense. Cultivating business relationships and interact with other small businesses is often mutually beneficial and should not be underestimated.

Networking is about building relationships and mutual interaction benefiting both parties. Being proactive and following up, you can have a network of contacts that you will be able to access quickly when you need them. Whether by more traditional means, such as in person or over the Internet, personal networks are essential for furthering your business. Relationship networking is give and take, be sure to help others in your quest for help.

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Chiropractic Internet Marketing – Social Networking Tips

July 17, 2010 by  
Filed under Social Networking Tips

Chiropractic internet marketing with social media has gained a great deal of traction in the last year among chiropractors looking to marketing their clinics online in 2009 and beyond. Many doctors are seeing the benefits early on of building relationships in their community with social networks like Facebook, LinkedIn, and Twitter. These relatively new forms of communication have ushered in a new era of chiropractic marketing, extending the doctors presence into the virtual realm.

Perhaps the most important thing to consider when utilizing web 2.0 or social media in a chiropractic internet marketing campaign, is the fact that it’s more about relationship building than anything else. Getting your audience to know, like, and trust you goes a long way and will make the most impact. Focus your attention on them and, in return, they’ll focus more on you.

So, what’s one of the most powerful ways to build relationships on social media outlets? Listening to what your local audience has to say is a great start. It might not seem like traditional chiropractic marketing, but folks want to know that their voice counts! Facebook, for example, has a “like” feature that basically tells your online friend that you are in fact listening to their posts and comments. Don’t underestimate this simple tactic.

Think of how you like to be treated. Do you like to receive compliments? Of course! So, why not give others compliments on social media based websites like Twitter, Facebook, LinkedIn, Myspace, Friendfeed, and such? This is a very indirect form of chiropractic internet marketing but it works very well. Don’t be shy and afraid to tell someone that you like what they are doing or the messages they are putting out.

When possible, post inspirational quotes that others will feel compelled to share with their friends. This can get you known very quickly in your local community as someone that’s trying to consistently uplift others. This is just another way of spreading value but is indirect chiropractic marketing, too. You can Google inspirational quotes to get a list to post periodically.

This type of chiropractic internet marketing is very subtle yet people are continuously coming back to your page for more information, which in turn, is getting your more exposure. Take this tips and implement them today and you’ll see your influence rise and potential new patients contacting you.

Discover how to get new patients WITHOUT spending any money by using online chiropractic marketing. To learn the most powerful chiropractic internet marketing secrets using social media marketing, click the colored text in this paragraph now!

Adult Social Networking Tips to the Social Networks

July 17, 2010 by  
Filed under Social Networking Tips

I realize that for adults on the social networking sites, many of these tips are common sense. As I point that out, I also know that nothing is “common” about common sense. The tips are not listed in order of importance. Here they are!…..

1.) Decide on the type of networking you would like to engage in.

Most people that are new to social networking are nor aware that different sites cater to different groups of networkers. Some sites are for people in particular age groups, others are for people with specifics hobbies and interests. Still other sites cater almost exclusively to business networking. Before you join a site, spend some time getting a sense of what type of networking is most popular. For the newbie to the networks, MySpace and Facebook are good choices. Generally, these sites have wide appeal to a large cross section of networkers with a wide variety of interests.

2.) Have A Plan When Putting Together Your Profile

Virtually all social networking sites provide members with a personal profile page. Unfortunately, many people spend very little time planning the content to be included in their profile.

WRONG!
Remember, people will usually review your profile before deciding if they want to contact you. The information that you supply can attract quality networking opportunities. Let people know, via your profile, exactly what type of online relationships you want to pursue. Answer ALL profile questions honestly, with no hidden agendas. Oh, and by the way, include your picture. People want to “see” fellow networkers!

3) Let The Online Relationship Develop Naturally

One of the biggest mistakes made by social networkers is to “force” their agenda on new contacts. This type of selfishness does not work in the offline world, so why would it EVER work online? Become acquainted with your contacts first. Let them know that you intend to be a useful resource. During this process of getting to know each other, both of you will discover if you have mutual intentions. Do not rush this process of discovery. It could provide the foundation for a very beneficial, long term, relationship.

4) Do Not Get Too Personal Too Quickly

This tip is in the ‘common sense” category, and is similar to tip #3. Personal experiences have prompted me to include this tip. I have been contacted by individuals, and within the 1st EMAIL, they are disclosing very personal information, even inviting me to come meet them!! This approach is dangerous and leaves a bad 1st impression. It is a definite “red flag” if individuals give you “too much information” too soon.

5) Do Not “Hit And Run!”

Many people make the mistake of joining too many social sites. In their excitement to begin networking, they fill out profiles to every site under the sun! These same individuals spend very little time navigating each site. They will also make the mistake of adding a bunch of “friends” at first, and never following up with them. This “hit and run” approach is not a good way to form online relationships. Only become a member of a site if you plan to become an active member of the community. Without active participation, you will never achieve trust within the group.

In Conclusion….

Hopefully, these tips, and your common sense, will make social networking more productive. If you are specifically interested in the adult social networks for business, the FREE curriculum at Renegade University is a perfect training ground. It is possible to earn while you learn marketing with video, articles, email, and even marketing to the Web 2.0 communities.

You will also learn how to brand yourself in the social networks, and how to gain access to FREE social media tools.

Michael Hutchins is a Professional guide at Renegade University, the FREE members only site where students can EARN CASH while learning cutting edge Internet marketing skills and online selling strategies. To learn the secrets of achieving REAL residual income that 97.9% don’t know, and only the mlm “heavy hitters” understand, subscribe to Mike’sFREE weekly newsletter

Social Networking Tips and Time Savers

June 17, 2010 by  
Filed under Social Networking Tips

When I tell other business owners and clients how active I am in social networking and what a valuable marketing tool it is, they ask me how I find the time? If you’ve dabbled a bit with Facebook and Twitter it can seem like a lot of work to keep up with everyone. For a busy business owner it seems impossible to find the time.

The truth is that I spend no more than 20 minutes a day on social network marketing—sometimes less. There are so many ways to automate and more apps appear each month. Take a few hours to set these up and then watch them do lots of the work for you.  Let me share what I use:

To manage Twitter I use TweetDeck and SocialOomph. TweetDeck allows you to create columns of users that you want to follow for different reasons. And you can enter all your tweets from there. So you could have a VIP column for example, or a column for people that tweet about a certain keyword or topic. This allows you to easily wade through the hundreds of tweets on your Twitter homepage and only read and respond to the followers that it’s important for you to interact with. That doesn’t mean I ignore the rest. I do sometimes scroll through them. But with thousands of followers reading them all would be impossible. It also will separate your direct messages into a column, as well as other tweets that mention your name. Overall it’s a command central for Twitter.

SocialOomph is like an autoresponder for Twitter. I use it to do 2 things:

1)       to automatically follow anyone who follows me and to send them an automated message when they begin to follow me

2)       it can function as an autoresponder, so I load up tweets and tell SocialOomph when to post them to Twitter. Then I can walk away and continue to have my tweets appear.

Then I add my Twitter feed to my Facebook and LinkedIn profile pages, so each time I post to Twitter it appears on my wall. My blog feed is also set up to appear on my Facebook and Linked In pages, which means when I enter a new blog post the information immediately appears on Facebook and Linked In.  I outsource the managing of my Facebook account to my wonderful virtual assistant, who handles friend requests and invitations for me in just a few minutes a day. My VA also knows the system we use for creating events on Facebook, inviting friends and announcing it on Twitter.

I also have accounts at social bookmarking sites like Digg and StumbleUpon and have my blog listed at sites like FriendFeed and Technorati. I added my twitter feed to my profile pages on those sites as well so my tweets also appear there. So in essence, whatever I tweet about on Twitter gets sent out to a lot of different sites making it easy to keep active and making it appear that there’s fresh content on all of them each day.

Just like anything else in your small business, setting this up and creating this Social Network Marketing system will save you lots of time. Sure it will take some time initially, but once it’s on autopilot your social media marketing will help you create new fans and followers who are interested in your business and products and in very little time.

Janis Pettit is a small business coach and marketing expert who has owned successful small businesses for 21 years and has coached hundreds of small and solo business owners, showing them how to dramatically increase profits and build wealth. She is co-author of 136 Ways to Market Your Small or Solo Business and creator of numerous business marketing home-study courses and coaching programs. Get her free e-book, 12 Secrets to Building a Profitable Small or Solo Business, plus access to business building audios. Visit her blog at http://janispettit.com.

Social Networking Tips – 5 Strategies To Help You Market Your Business Online

May 17, 2010 by  
Filed under Social Networking Tips

Are you looking for more ways to market your business, increase your online exposure and drive more traffic to your website? Taking proactive steps and signing up for social networking sites can help. To reach customers, businesses must go where their customers are and web 2.0, or the social web, is an important part of a successful marketing plan. These online communities are a potential goldmine for those who want to promote their business. Best of all…it’s free and doesn’t take much time to set up.

Here are five social media marketing tips that will help you outshine your competition:

1. Sign Up For Social Networking Sites

Check out Facebook, LinkedIn, Twitter and other niche social networking sites. These sites are free, user-friendly and easy to navigate – even for the techno-challenged! By signing up for these sites and providing good content you can increase your online exposure so that you and your company show up on top of the Google, Yahoo & Bing search engine results.

2. Fill Out Profiles

When it comes to social media marketing you aren’t helping yourself if you leave your profiles blank. Fill out your business contact information, emails, etc. You WANT potential customers to contact you! Don’t forget to include links to your website(s) and blog(s), this is how you get back links to your site. Also include a professional photo; people want to do business with a face and name they trust.

3. Network

Now it’s time to start building your network. Invite friends, colleagues, clients, and business partners etc. to join your network. Posting updates is a great, indirect way of letting people know about your business and what you’re doing. Join relevant groups (think target audience) and review posts, answer questions & share information regarding your area of expertise. This will increase your online exposure, build credibility and help drive more traffic back to your website.

4. Keep Them Coming Back For MORE

Analyze your target markets and hone your message accordingly. Do you sell organic-cotton baby clothes? You wouldn’t send tweets to natural gas suppliers. Think mommies and owners of baby boutiques. People want VALUE so give them what they want so they keep coming back for MORE! Offer a freebie, contests, valuable information, the latest and greatest news in your industry, etc. and help build online credibility as an expert in your business.

5. Don’t “Over” Sell/Market

Remember less is more. You want to reel potential customers in with social media/networking messages. You don’t want to scare them away. Stop tweeting about what you ate for breakfast. Get back to the basics of your marketing message and don’t over sell your message. Stay away from “spam” messages or you’ll get blocked (not only by the sites, but by other users). You want a fan base, not an “I Hate Your Business Because You Spam Me Too Much” club. All in all, keep it simple – showcase your knowledge and expertise but don’t “talk down” to your audience. Remember to keep your language/message breezy and friendly but with a professional edge.

In the end, signing up for professional and social networking sites like LinkedIn, Facebook, Twitter & others can be a great way to market your business, increase online exposure for your company and drive more traffic to your website. If done correctly, you can also leverage the power of these sites to help generate more leads (stay tuned…more on this later). Learn what works and doesn’t work for potential customers and you’ll be a step ahead of the game.

Kirsten Hill O’Keefe is the Founder & President of KDO Virtual Assistance and has several years experience with Project Management, Website Development and Internet Marketing. She’s worked with companies in a variety of industries, contributing to their bottom line success by ensuring project profitability and efficiency of workflow as well as using internet marketing strategies (2.0) to help generate more leads and exposure for her clients.

For more information about our Virtual Assistant & Internet Marketing Services, please visit KDO Virtual Assistance

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