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B2b Web Marketing Strategy

June 26, 2011 by  
Filed under Web Marketing

b2b web marketing strategy

Stellar B2B Web sites need more than good design.

Concerns about the site. B2B will be driven forward or holding you back? You are not alone. A large percentage. Business to business marketing plan to upgrade or change their site this year.

That's a good thing because the majority of business-to-business buyers are not satisfied with. The sites they visit and tell them to let us know by researchers and – Most importantly – by abandoning the site at an alarming rate.

However, to update or replace your web. Sites with care. The best is not good business to business website development may be a waste of money. At worst, it could ruin your traffic and conversion rates.

Site "D" is not the only one that makes you proud to look at it. A good website also provides a good return on your investment by producing the results you want. The idea of ??simplicity. But judging by many of us take our property is one that is often overlooked.

Most people – rich and CEO of B2B marketers as well. – Tend to judge a website by how it looks slick. This may be a natural reaction to visual stimulus. But when it comes to the site is not an appraisal. While not as good. Web design is a favorite wreck for the design, not sure if that will work. It's not that simple.

Evaluation criteria, the best site. Focus on the effectiveness of how well the site uses to communicate to the audience. (S) means.

  • How well it draws. – Rather than banish – the visitor quality.
  • How much of the site has been read. – The most important.
  • Is an effective way to get visitors to take time. Operation.

A small volume. A few things such as how you evaluate your sales people can not or do not. There are reasons for that. Website of the day is far more than just an online brochure. A good website will have to start using it is the responsibility of the team is sold.

Of course, the sloppy, unprofessional sales people can screw up even the most stable management. The smooth talking salesman's set to arrive unprepared is not going to sell.

Take a minute and think about your customers and potential customers and how they make purchasing decisions for them. In general, began to realize the need. They started to research problems and potential. The solution in the B – to – B – especially technology. – This is usually done online well before the prospect is willing to commit to calling on the people.

If you're starting to think that your website design or creating a new one is all it takes is more than just about visual design. – Cunkwa!

Here are seven key elements to a good website. .

  • Strategy for the site. This will involve a closer look at your objectives. Your competitors, your audience and your traffic.
  • Content is illustrated in the demo or whatever. This is what people come to your site for.
  • Yes, yes, the visual design. It is important too.
  • This performance may not be the most sexist of the site to anyone as a programmer. However; But nothing to drive traffic to a web page loads slowly, dead links or sites that can not be read in Firefox is the browser.
  • Search. Engine Optimization (SEO) While we do not recommend compromising a best seller in your order. To meet the demand for recognition search engine, search engine ranking is important.
  • Analytics How do you know the website. Performance is good or not. Cunwandman! Analytics to prove what works. (Or not) and it represents the greatest opportunity for improvement lies.
  • Even after the test. 15 + years of working with a site that I am still continuing. – All the time – was surprised at how little we really know about how people will respond and how small. Changes can make a huge difference in performance.

Re: design or a business website is your business. May be the most important step you can take to improve your marketing. With careful attention to the seven elements listed above, and you have yourself a cost-effective. Marketing hub.

© 2008 Tatum Marketing Inc..

About the Author

Susan Pascal Tatum, co-founder and president of Tatum Marketing, is a recognized expert in business-to-business internet marketing. She has been helping software, information technology and other BtoB firms achieve greater online marketing results for more than two decades. She is a popular author and speaker, and regularly publishes internet marketing strategies and actionable tips on her Tatum Marketing blog. Visit Tatum Marketing online for a complementary copy of their latest report, Technology Marketing 2008.

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